All the sites you need for inspiration

Duolingo

Language learning with a mascot-driven system that works on every surface.

Headspace

Meditation app whose illustration system is a brand asset in itself.

Peloton

Connected fitness with the energy of a live class in the hero.

Calm

Sleep and meditation app that opens with a full-screen lake.

Oura

Sleep tracking ring with a quiet, jewellery-grade product site.

Whoop

Fitness wearable with a dark, data-forward performance aesthetic.

Rainbow

Ethereum wallet with an unmistakably joyful gradient identity.

Uniswap

Decentralised exchange protocol with a soft-pink, distinctly un-crypto identity.

Ethereum

Protocol homepage that has to explain a blockchain to everyone at once.

Coinbase

Crypto exchange with a deliberately institutional, trust-first presentation.

Monzo

UK challenger bank with hot coral and a friendly, product-led site.

Wise

International money transfer with a bright, confident brand system.

Ramp

Corporate cards and spend management, presented with unusual restraint.

Mercury

Banking for startups, with a soft gradient palette that avoids fintech blue.

Blue Bottle Coffee

Specialty coffee with the calmest e-commerce grid on the internet.

Athletic Brewing

Non-alcoholic craft beer with an outdoor, photography-led store.

Magic Spoon

High-protein cereal wrapped in Saturday-morning nostalgia.

Olipop

Functional soda with a pastel, mid-century-flavoured shop.

Liquid Death

Canned water sold like a heavy metal record label.

Oatly

Oat milk brand that writes ad copy on its own packaging and website.

Leica

Camera manufacturer whose site is built around the photographs, not the specs.

Article

Direct-to-consumer furniture with room photography doing the selling.

Vitra

Swiss furniture manufacturer with a museum-grade digital catalogue.

Herman Miller

Furniture archive and shop with a mid-century sense of proportion.

Teenage Engineering

Synth maker whose site is as precisely playful as its hardware.

Nothing

Consumer electronics with a transparent, dot-matrix design language.

Patagonia

Outdoor brand that puts activism above the product grid.

Rapha

Cycling apparel with editorial photography treated like a magazine.

Bellroy

Carry goods with product demos that animate as you scroll.

Everlane

Radical transparency in apparel, presented in an unfussy product grid.

Glossier

Direct-to-consumer beauty with the pink that defined a decade of branding.

Aesop

Skincare brand whose restraint in typography matches its packaging.

Tobias van Schneider

Designer, writer, and serial founder — a personal brand site done properly.

Cassie Evans

SVG animation specialist with a hand-drawn, deeply personal portfolio.

Lynn Fisher

A personal site that completely redraws itself at every breakpoint.

Paco Coursey

Minimal personal site from the engineer behind cmdk and next-themes.

Rauno Freiberg

Interface engineer's notebook — restrained, precise, and full of interaction craft.

Emil Kowalski

Animation-obsessed engineer's site, written like a set of field notes.

Sagmeister & Walsh

Stefan Sagmeister's archive — provocative, personal, and completely unlike an agency site.

Hello Monday

Digital agency with warm storytelling and generous motion.

Buck

Global creative company whose reel-first site is basically a showreel wrapper.

Active Theory

Digital experience studio building WebGL work that shouldn't run in a browser.

Locomotive

Montreal studio behind the smooth-scroll library everyone uses.

Resn

Interactive studio with a portfolio that behaves like a toy.

Instrument

Independent digital agency with a restrained, work-forward presentation.

Porto Rocha

New York brand studio with a confident, typography-first portfolio.

Wolff Olins

Brand consultancy whose own site is as opinionated as its work.

Pentagram

The world's largest independent design consultancy, in a relentless full-bleed grid.

Koto

Global branding studio with a warm, motion-forward portfolio.

Collins

Brand transformation studio with a loud, colour-saturated case-study site.

Dense Discovery

A weekly newsletter for creative thinkers, with an archive that reads like a magazine.

It's Nice That

Daily creative journalism with an editorial grid that never gets tired.

Sidebar

Five design links a day — proof that a directory can be one column wide.

LottieFiles

Animation marketplace and tooling for the Lottie format.

Awwwards

The web design awards directory — dense, grid-driven, endlessly scrollable.

Rive

Interactive animation tool that fills its own site with running Rive files.

Spline

Browser-based 3D design tool with an interactive scene running in the hero.

Framer

Design-to-site builder that uses its own product to show what it can do.

Figma

Collaborative design platform with a colourful, motion-rich marketing system.

Cursor

The AI code editor — a landing page built almost entirely out of editor footage.