All the sites you need for inspiration

charity: water

Nonprofit that made donation pages feel like premium product pages.

Serpentine Galleries

London contemporary art institution with a boldly typographic identity.

The Ocean Cleanup

Engineering nonprofit that explains a hard problem through scrollytelling.

Rijksmuseum

Dutch national museum with one of the best digital collections online.

Tate

Four galleries and a vast collection, organised without visual noise.

MoMA

The Museum of Modern Art, with a collection interface that respects the work.

Porsche

Configurator-driven site for a brand with sixty years of visual equity.

Rivian

Electric adventure vehicles sold through landscape photography.

Polestar

Electric performance brand with Scandinavian minimalism taken to the limit.

Heatherwick Studio

Design and architecture studio with a project archive built for browsing.

Snøhetta

Norwegian architecture and design practice with a photography-led portfolio.

Riot Games

Game studio site built to carry several enormous franchises at once.

BIG

Bjarke Ingels Group — an architecture practice indexed like a database.

Discord

Community chat platform with an illustration system that never takes itself seriously.

SoundCloud

Audio platform built around the waveform.

Bandcamp

Artist-first music marketplace that has kept its dense, functional layout for years.

Our World in Data

Research and data on the world's biggest problems — charts as the interface.

Spotify

Streaming giant with a duotone system that scales to every campaign.

Letterboxd

Social network for film lovers, built on posters and lists.

A24

Film studio with a store and a site that feel like part of the catalogue.

Stripe Press

Books about technological progress, with covers rendered in 3D on the shelf.

Colossal

Contemporary art and visual culture, published daily.

Aeon

Long-form essays on philosophy and science, typeset like a print journal.

Rest of World

Technology journalism from outside the West, in a strong editorial system.

Khan Academy

Free education at global scale, with an unusually calm information design.

The Pudding

Visual essays where the scroll is the argument.

MasterClass

Celebrity-taught courses sold like a streaming service.

Brilliant

Interactive STEM courses where the marketing page is itself a lesson.

Duolingo

Language learning with a mascot-driven system that works on every surface.

Headspace

Meditation app whose illustration system is a brand asset in itself.

Peloton

Connected fitness with the energy of a live class in the hero.

Calm

Sleep and meditation app that opens with a full-screen lake.

Oura

Sleep tracking ring with a quiet, jewellery-grade product site.

Whoop

Fitness wearable with a dark, data-forward performance aesthetic.

Rainbow

Ethereum wallet with an unmistakably joyful gradient identity.

Uniswap

Decentralised exchange protocol with a soft-pink, distinctly un-crypto identity.

Ethereum

Protocol homepage that has to explain a blockchain to everyone at once.

Coinbase

Crypto exchange with a deliberately institutional, trust-first presentation.

Monzo

UK challenger bank with hot coral and a friendly, product-led site.

Wise

International money transfer with a bright, confident brand system.

Ramp

Corporate cards and spend management, presented with unusual restraint.

Mercury

Banking for startups, with a soft gradient palette that avoids fintech blue.

Blue Bottle Coffee

Specialty coffee with the calmest e-commerce grid on the internet.

Athletic Brewing

Non-alcoholic craft beer with an outdoor, photography-led store.

Magic Spoon

High-protein cereal wrapped in Saturday-morning nostalgia.

Olipop

Functional soda with a pastel, mid-century-flavoured shop.

Liquid Death

Canned water sold like a heavy metal record label.

Oatly

Oat milk brand that writes ad copy on its own packaging and website.

Leica

Camera manufacturer whose site is built around the photographs, not the specs.

Article

Direct-to-consumer furniture with room photography doing the selling.

Vitra

Swiss furniture manufacturer with a museum-grade digital catalogue.

Herman Miller

Furniture archive and shop with a mid-century sense of proportion.

Teenage Engineering

Synth maker whose site is as precisely playful as its hardware.

Nothing

Consumer electronics with a transparent, dot-matrix design language.

Patagonia

Outdoor brand that puts activism above the product grid.

Rapha

Cycling apparel with editorial photography treated like a magazine.

Bellroy

Carry goods with product demos that animate as you scroll.

Everlane

Radical transparency in apparel, presented in an unfussy product grid.

Glossier

Direct-to-consumer beauty with the pink that defined a decade of branding.

Aesop

Skincare brand whose restraint in typography matches its packaging.