App websites

Pretty Progress

iPhone countdown widgets sold as a swatch board — dozens of pastel widgets before a single feature line.

Rows

Shared list app with a landing page as unapologetically plain as the product it sells.

heyclicky

Mac AI assistant sold in lowercase, with snapshots and stickers pinned around the download button.

Family

Crypto wallet that leans entirely on motion to explain itself.

Amie

Calendar and note-taker that turns meetings into workflows, in soft pastel.

ScreenTune

Mac app that captures, edits and exports screenshots and screen recordings in one place.

Superhuman

Email client sold on speed, with keyboard-first product storytelling.

Raycast

Mac launcher with one of the best-crafted dark product sites around.

Spotify

Streaming giant with a duotone system that scales to every campaign.

Letterboxd

Social network for film lovers, built on posters and lists.

Duolingo

Language learning with a mascot-driven system that works on every surface.

Headspace

Meditation app whose illustration system is a brand asset in itself.

Calm

Sleep and meditation app that opens with a full-screen lake.

Rainbow

Ethereum wallet with an unmistakably joyful gradient identity.

Coinbase

Crypto exchange with a deliberately institutional, trust-first presentation.

Monzo

UK challenger bank with hot coral and a friendly, product-led site.

Wise

International money transfer with a bright, confident brand system.