Shop websites

Abel Fragrance

Natural perfume in low-impact packaging, shot as portraiture instead of bottles on white.

Càphê Roasters

Philadelphia's Vietnamese specialty roaster, sold on the drink rather than on the beans.

Lyle & Scott

British menswear shot on location in low light — a shop that behaves like a lookbook.

Oscar de la Renta

Ready-to-wear house whose storefront is shot like a garden at dusk, product almost incidental.

byebyebad

Personal care built around one bioactive ingredient — packaging photography and very little else.

Seed

Probiotics brand that argues from science — long-form page held together by illustration and type.

Kalstore

Refillable wall calendars sold on restraint: white space, one product per screen, no urgency banners.

Canyon Coffee

Los Angeles roaster whose site reads like a magazine spread that happens to sell beans.

Ossou

Denim brand named after the Latin for bone — photography carries the whole page, copy stays out of it.

Resident

New Zealand furniture and lighting company with a catalogue that behaves like a gallery.

Focal Glow

Design-led lighting sold on atmosphere rather than specifications.

WWAKE

Handmade fine jewelry from a women-run NYC studio, sold on quiet product photography.

Away

Luggage brand that sells travel first and suitcases second.

Ace Hotel

Hotel group with an editorial voice and a properly opinionated layout.

Rivian

Electric adventure vehicles sold through landscape photography.

Polestar

Electric performance brand with Scandinavian minimalism taken to the limit.

Bandcamp

Artist-first music marketplace that has kept its dense, functional layout for years.

A24

Film studio with a store and a site that feel like part of the catalogue.

Stripe Press

Books about technological progress, with covers rendered in 3D on the shelf.

Peloton

Connected fitness with the energy of a live class in the hero.

Oura

Sleep tracking ring with a quiet, jewellery-grade product site.

Whoop

Fitness wearable with a dark, data-forward performance aesthetic.

Blue Bottle Coffee

Specialty coffee with the calmest e-commerce grid on the internet.

Athletic Brewing

Non-alcoholic craft beer with an outdoor, photography-led store.

Magic Spoon

High-protein cereal wrapped in Saturday-morning nostalgia.

Olipop

Functional soda with a pastel, mid-century-flavoured shop.

Liquid Death

Canned water sold like a heavy metal record label.

Oatly

Oat milk brand that writes ad copy on its own packaging and website.

Leica

Camera manufacturer whose site is built around the photographs, not the specs.

Article

Direct-to-consumer furniture with room photography doing the selling.

Vitra

Swiss furniture manufacturer with a museum-grade digital catalogue.

Herman Miller

Furniture archive and shop with a mid-century sense of proportion.

Teenage Engineering

Synth maker whose site is as precisely playful as its hardware.

Nothing

Consumer electronics with a transparent, dot-matrix design language.

Patagonia

Outdoor brand that puts activism above the product grid.

Rapha

Cycling apparel with editorial photography treated like a magazine.

Bellroy

Carry goods with product demos that animate as you scroll.

Everlane

Radical transparency in apparel, presented in an unfussy product grid.

Glossier

Direct-to-consumer beauty with the pink that defined a decade of branding.

Aesop

Skincare brand whose restraint in typography matches its packaging.

Icebug

An ecommerce store for an outdoor footwear brand known for winter traction shoes.

Bragg

An ecommerce brand for apple cider vinegar and wellness supplements.

Celtic Sea Salt

An ecommerce brand selling mineral-rich sea salt for cooking and wellness.

Samuel Snider

A Brooklyn studio making small-batch linen and natural-fiber garments, patterned, cut, and sewn in-house.

Cecilie Bahnsen

Ecommerce site for Cecilie Bahnsen, a Copenhagen-based fashion label known for romantic, voluminous silhouettes.

meli

Shopify storefront for meli's ready-to-drink beverage line, built around bold product photography and a punchy brand identity.

Watts Pet

Ecommerce brand for real-meat, function-targeted pet food, built with bold typography and warm, earthy tones on Shopify.